Human serves Machine versus Machine serves Human business model



Oh, so you have an interesting idea for your startup and you want me to invest in your startup? So, is your startup a

  • Human serves Machine model

or

  • Machine serves Human model

Learn how to differentiate your startup model by knowing which part will consume your energy or reward you.

In Human serving Machine model, it will get expensive as you scale as you need to increase your workforce. In a nutshell, too many moving parts involving human muscles.

Example: Groupon, food/grocery delivery services.


worker clearing snow for tram

Image credit: https://unsplash.com/photos/wWCGW9AQ-y0 by @outsighted


In Machine serving Human model, it will get cheaper as you scale as you only need to increase the number of machines or retain the same number, but increase the capacity per machine. In a nutshell, mostly just pushing electrons.

Example: Google, Dropbox.


karaoke machines serving humans

Image credit: https://unsplash.com/search/vending?photo=CuETyq65OWo by imchenyf


If you are a true technology startup, your business model should rely on the machine serving human, not the other way round.

Preview image credit: https://unsplash.com/photos/sm3Ub_IJKQg by @whitfieldjordan

  See also : Definition and Objectives of Growth Hacking

Tags : human-machine business-model startup

By AdamNg

IF you gain some knowledge or the information here solved your programming problem. Please consider donating to the less fortunate or some charities that you like. Apart from donation, planting trees, volunteering or reducing your carbon footprint will be great too.


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